Plan your trip

FIPP World Media Congress 2026 takes place 13–15 October in Madrid, Spain – one of Europe’s most vibrant, walkable, and endlessly rewarding cities. Whether you’re arriving early or staying on after Congress, Madrid will give you plenty of reasons to linger.

From City Streets to World Heritage Sites

Don’t miss this unique chance to discover Europe’s trendiest city in depth and experience everything it offers.
www.esmadrid.com

And make the most of your stay by visiting the wonders the Community of Madrid offers, including five UNESCO World Heritage sites.
www.visitmadrid.es

Where to Stay

Book with our hotel partners & save
Once you’ve got your Congress tickets, we have a range of accommodation offers to make planning your trip easy.

RIU Plaza España — 10% off when booking directly at the Congress venue. Use code FIPP2026 at checkout. Valid for stays 10–19 October. Book here

DEAR Hotel — 22% discount on selected rooms. Use code SPECIALOFFER when booking directly. Book here

Mayorazgo — 10% off all rooms. Use code FIPP2026 at checkout. Book here

Torre de Madrid — 10% off all rooms. Use code FIPP2026 at checkout. Book here


Venue
Hotel RIU Plaza España, Madrid

Congress 2026 takes place in one of Madrid’s most iconic buildings. Housed in the historic Edificio España — an eight-floor neo-baroque landmark right on the Gran Vía — the Hotel RIU Plaza España is as much a Madrid experience as a conference venue. With 27 floors, sweeping city views from its rooftop Sky Bar, and a location steps from Plaza de España, it sets the scene perfectly for three days of big conversations.

Address: Calle Gran Vía, 84, 28013 Madrid, Spain
Nearest Metro: Plaza de España (Lines 3 & 10)
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Getting here

Madrid is well connected to major international cities via Adolfo Suárez Madrid–Barajas Airport. From there, you can reach the city centre by:

Metro:
Line 8 connects the airport to central Madrid in approx. 30 mins.

Taxi:
A flat fare of €30-€33 applies to rides into the city centre. Catch one as soon as you step out of the Arrivals.

Train or Coach:
Renfe Cercanías and various shuttle services operate regularly.

Extend the Experience

There’s a lot of Madrid to discover beyond the Congress venue. Here’s a taste of what the city — and the region around it — has to offer.

 

Madrid: A City That Lives Late and Loves Deeply

www.esmadrid.com

Madrid isn’t just Spain’s capital – it’s a mood. Grand boulevards, royal palaces, world-class art, and side streets where the evening stretches long over croquetas and conversation. Compact, walkable, and endlessly alive, it rewards every extra hour you give it.

Top Experiences in Madrid

Puerta del Sol & Plaza Mayor
Madrid’s historic heart, perfect for a coffee stop or an afternoon of people-watching.

The Golden Triangle of Art
Three world-class museums within walking distance: the Prado, the Reina Sofía (home to Picasso’s Guernica), and the Thyssen-Bornemisza.

El Retiro
The city’s green lung. Rowboats, art pavilions, and peaceful walks, just minutes from the museums.

Gran Vía
Theatres, architecture, flagship stores and the full energy of Madrid on display.

Flamenco
Madrid is home to the tablao flamenco, intimate venues where this powerful art form is experienced up close. Don’t be surprised if you leave breathless.

Football & Stadium Icons
In Madrid, football is part of the city’s identity. Visit the legendary Santiago Bernabéu, home of Real Madrid, or the state-of-the-art Metropolitano Stadium, where Atlético de Madrid where Atlético de Madrid brings the city’s passion to life.

Beyond the center: Carabanchel, Madrid’s creative district
For a different rhythm, head south to Carabanchel. A former industrial district now reimagined by artists and designers, home to experimental galleries, street art, and a growing creative community.


Where to Taste Madrid

Tapas in La Latina
Wander from bar to bar with croquetas, tortilla, jamón and vermouth. This is where locals gather and where you’ll want to stay a while.

Food markets
Madrid’s 17 gourmet food markets are the perfect way to taste the city bite by bite. Housed in beautifully restored market halls, they bring together top chefs, traditional flavors, and a vibrant local atmosphere. Whether you’re after a quick lunch, a glass of wine, or an afternoon of grazing, this is where Madrid’s culinary creativity truly comes alive.

Churros at San Ginés
An irresistible tradition, served just as well late at night as early in the morning.

Cocido Madrileño
A three-part chickpea stew, hearty and comforting. The perfect way to recharge after a morning of museums.

Michelin Stars & Rooftop Views
Madrid is home to 35 Michelin stars, including standout restaurants. For something more casual, try a rooftop bar at sunset or a hidden cocktail spot behind an unmarked door, the city’s mixology scene is full of surprises.


Insider Tips
  • Dinner starts late – Most locals sit down around 9:00 PM. It’s worth adjusting your schedule.
  • Public transport is excellent – The metro is fast and efficient, and the bus network is extensive and well-connected.
  • Short on time? Try this route: Start your day at El Retiro, visit the Prado, and finish with tapas in La Latina.
  • Explore further If you’ve seen the center, head to Carabanchel for a glimpse of Madrid’s emerging art scene.

Beyond the Capital: Discover the Madrid Region

www.visitmadrid.es

Just 30–60 minutes from Madrid, the surrounding region is full of day trip possibilities — royal palaces, medieval towns, mountain monasteries, and stunning countryside.

Perfect for a pre- or post-congress day trip, the region blends grand narratives with small-town charm – and it’s all easily accessible by train or car.

Must-See Places Around Madrid
  • Aranjuez – A UNESCO World Heritage Site with royal gardens, riverside walks, and the famed fresas de Aranjuez (strawberries).
  • Alcalá de Henares – Birthplace of Cervantes and a historic university town full of literary cafés and generous tapas.
  • San Lorenzo de El Escorial – A monumental monastery nestled in the mountains, rich in art, architecture, and royal history.
  • Chinchón – Known for its medieval square, open-air theatre feel, and signature anisette liqueur.
  • Manzanares el Real – Home to one of Spain’s best-preserved castles and hiking trails in La Pedriza.
  • Navacerrada & Sierra de Guadarrama – Ideal for a nature reset, mountain air, and hiking trails.
Flavours of the Region
  • Cordero Asado – Roast lamb in rustic restaurants.
  • Anís de Chinchón – A traditional post-meal sip.
  • Tapas in Alcalá – Often free with your drink, and always generous.
Insider Tips
  • Use the Cercanías train network—fast, cheap, and frequent.
  • A Madrid travel pass (Abono Turístico) can cover regional trips.
  • One-day plan: Morning at El Escorial, evening in Alcalá de Henares with tapas.