What’s on the agenda?

FIPP101: The Fundamentals of Media’s Future.

As we enter our 101st year, we’re bringing together the brightest minds in the media industry for a masterclass in what’s next – sharing insights, challenging assumptions, and building the partnerships that will define the next century.

Programme is currently being built. Stay tuned for speakers, sessions and everything else you need to know.

  • Monday, October 12, 2026: National Holiday Celebrations take over the city!
  • Tuesday, October 13, 2026: optional morning excursion, evening Welcome reception
  • Wednesday, October 14, 2026: full Congress day, keynotes, sessions, networking
  • Thursday, October 15, 2026: full Congress day, closing reception
  • Friday, October 16, 2026: optional post-Congress cultural experiences

Madrid. October 13-15. Be there.

Book your tickets

Monday, October 12

Fiesta Nacional de España

Monday 12th October is a National Bank Holiday in Spain. The city will be busy with with celebrations and parades.

As such, there are no official FIPP Congress activities scheduled for this day. That said, we encourage you to come early and use this day to rest and explore the local area at your own pace before Congress kicks off!

 

Tuesday, October 13

Welcome to Madrid

If you’re already in Madrid, this is the day to settle in and let the city do its thing.

We’re offering two ways to spend the day, so take your pick! Join a walking tour through the city’s historic core, finishing with a visit to Reina Sofia, home to some of Spain’s most iconic art, including Picasso’s unmissable Guernica. Or venture a little further afield to the stunning royal town of Aranjuez for a guided visit and wine tasting, before heading back to the city as the evening begins.

And what an evening it will be! We’ll bring the full Congress community together for the official Welcome Evening – a celebration of what’s to come, at a stunning city venue.

Details to follow, but clear your diary!

 

Wednesday, October 14 | Congress, Day One

FIPP STAGE

08:30 - 09:45

Breakfast & networking

09:55 - 10:15

Welcome to Congress

10:15 - 10:40

State of the Global Specialist Media Industry

10:40 - 11:05

Building the Next-Generation Media Business

11:05 - 11:10

Sponsor pitch

11:10 - 11:35

Innovation in Media World Report

11:35 - 11:55

Networking Coffee

11:55 - 12:35

Strategic Publisher Decisions in a Tech-Driven Ecosystem

Panel

12:35 - 12:40

Sponsor pitch

12:40 - 13:00

Reinventing Storytelling for Distracted Audiences

13:00 - 14:00

Networking Lunch

14:00 - 14:20

Trust as a Commercial Asset

14:20 - 14:40

Authority, Identity and Pricing Power

14:40 - 14:45

Sponsor pitch

14:45 - 15:25

Intentional Media - Why Premium & Finite Products Matter

Panel

15:25 - 15:55

Networking Coffee

15:55 - 16:20

Differentiation in a Platform World

Case Study

16:20 - 16:25

Sponsor pitch

16:25 - 16:50

The next decade of specialist media

16:50 - 17:15

The Algorithm on Trial: Meta, YouTube and the coming social media reckoning

17:15 -

End of Day One

Wednesday, October 14 | Congress, Day One

FIPP101

11:55 - 12:15

Exploiting the Power of Niche Dominance in Brand Licensing and Content Syndication

12:15 - 12:35

Product Development Inside a Vertical Brand

12:35 - 12:40

Sponsor pitch

12:40 - 13:00

From Specialist Brand to Specialist Ecosystem

13:00 - 14:00

Networking Lunch

14:00 - 14:20

Audience Engagement Systems That Drive Retention

14:20 - 14:40

High-Touch Audience Strategy in Practice

14:40 - 14:45

Sponsor pitch

14:45 - 15:05

Scaling Brand Extensions Without Dilution

15:05 - 15:25

Event Communities as Core Product

15:25 - 15:55

Networking coffee

15:55 - 16:20

Content Partnerships with Creators That Strengthen Brands

16:20 - 16:25

Sponsor pitch

16:25 - 16:50

Storytelling That Commands Attention in a Distracted World

16:50 - 17:15

The Enduring Power of Magazine Storytelling

17:15 -

End of Day One

Thursday, October 15 | Congress, Day Two

FIPP STAGE

08:30 - 10:00

Breakfast & networking

10:00 - 10:05

Welcome to day Two

10:05 - 10:30

Around the World in AI: What’s Happening Where

10:30 - 10:55

Agentic AI and the Publisher Opportunity

10:55 - 11:00

Sponsor pitch

11:00 - 11:25

Organisational Design for the AI Era

11:25 - 11:45

Networking coffee

11:45 - 12:25

The Magazinification of Media

Panel

12:25 - 12:30

Sponsor pitch

12:30 - 12:50

The Talent-Led Media Model

12:50 - 13:10

Trusted kids media

13:10 - 14:00

Networing Lunch

14:00 - 14:20

Growth and Profit: Characteristics of Successful Media Businesses in the Global South

14:40 - 15:05

Innovation Under Constraint: Growth Culture in Under-Fire Markets

15:05 - 15:45

The Global Opportunity Map: What the Smart Money is Eyeing Next

Panel

15:45 - 16:00

Congress wrap!

Thursday, October 15 | Congress, Day Two

FIPP101

08:30 - 10:00

Breakfast and networking

10:00 - 10:05

Welcome to Day two

10:05 - 10:30

Redefining print's place in the bundle

10:30 - 10:55

Building Product Portfolios & Vertical Bundles

10:55 - 11:00

Sponsor pitch

11:00 - 11:25

AI as Capability and Competitive Product

11:25 - 11:45

Networking coffee

11:45 - 12:25

Monetising Depth – Pricing, Bundles & Sponsorship Hybrids

12:25 - 12:30

Sponsor pitch

12:30 - 13:10

Practical Monetisation Playbooks and Revenue Experiments that Paid Off

Panel

13:10 - 14:00

Networking lunch