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Nicola Murphy: My media life

UK content marketing agency The River Group had its 25th anniversary this year, picking up clients such as Holland & Barrett, Superdrug, Co-op and WW along the way. Founder and Group CEO Nicola Murphy tells us about her marketing coups, the upsides of digital media and her mantras for success . . .

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Robbie Kellman Baxter: My media life

Robbie Kellman Baxter is the author of The Membership Economy and new book The Forever Transaction (subtitled How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave). Here, the former strategy consultant at Booz Allen Hamilton discusses Netflix, her influences and the best business advice she’s ever received.

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The Value of Virtual

Ahead of this September’s FIPP Congress, FIPP president and CEO James Hewes discusses how a virtual congress is a “double win”, in terms of quality, price – and value.

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James Hewes: My media life

FIPP President and CEO James Hewes spent 11 years at the BBC before joining FIPP in 2017. Here, he talks about the thrill of launching magazines, managing in a time of corona, and how working in the media really is the best job in the world.

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Congress speakers: Who is next?

Susan Goldberg, Editor in Chief of National Geographic and Editorial Director of National Geographic Partners, is the latest speaker to be confirmed for the 43rd FIPP World Media Congress. With more top names to come.

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