Senior Vice President, International Media Partnerships and Image Collection
National Geographic Partners
Yulia Petrossian Boyle is Senior Vice President for International Media Partnerships and Image Collection at National Geographic Partners. She is leading the strategy for NatGeo’s magazines publishing activities in 65 countries and 36 local languages, as well as oversees NatGeo’s visually arresting photographic Image Collection comprised of 14M images.
Yulia has been instrumental in rapid global expansion of the National Geographic media properties, overseeing launches of NG magazines and books for adults and kids across the globe since 2007.
Forming strategic partnership with world’s leading media companies, Yulia has been successful in conceptualizing and launching many high-revenue, new-format publishing products, including special interest publications, such as NG History in the US, NG Kids Sticker Collectibles in Western Europe, various Travel and Family NG magazines brand extensions, as well as bi-lingual kids “edutainment” products in China.
Yulia, who is fluent in English, Armenian and Russian, has a 20-year career in media and international business development. Before joining National Geographic, she worked for Macmillan Publishing, UK, where she launched a joint venture with a local publishing house in Armenia, served on a World Bank project to publish English-language textbooks and expanded Macmillan’s offerings in the South Caucasus and Central Asia. She also worked as a reporter for Ukraine’s largest English-language newspaper, the Kyiv Post, and oversaw the rebranding and launch of a popular women’s weekly magazine targeting Ukraine’s growing market of professional women, as its publisher. Boyle has also launched the British Council (BC) operations in Armenia and supervised the first ever Royal Visit to Armenia in the framework of BC’s cultural exchange programs.
Boyle holds a master’s degree in public management with a concentration in comparative and international affairs from Indiana University, Bloomington. She has a bachelor’s degree in English language and U.S./U.K. studies.Back