Yenan Wang

Founder of Next Wave and former Head of TikTok LIVE UK

Yenan Wang is the Founder of Next Wave and former Head of TikTok LIVE UK, where she helped build the business from the ground up. Before TikTok, she worked across Omnicom and WPP, developing early creator, influencer and social commerce strategies for major brands.

Today, she works across creator marketing, commerce and LIVE, and is also Co-Founder of LIVE Economy World, connecting leaders across creators, streaming, commerce and media.