President & CEO
Soumya Sriraman is President & CEO of BritBox, a joint venture between BBC Studios, the subsidiary arm of BBC, and ITV, the UK’s biggest commercial broadcaster. In this role, Sriraman is responsible for the overall strategy and operation. With her focus on bringing the best British content to the service through acquisitions, licensing, co-productions, and key partnerships, Sriraman launched and continues to grow the channel. Her direction has led to over one million subscribers in less than 3 years with an emphasis on reach, engagement, and retention. Multi-Channel and Broadcast Magazine recognized Sriraman for her incredible work at BritBox, and awarded her, along with an exclusive class of her peers, the inaugural Wonder Woman in Streaming Award.
Previously, Sriraman served as Executive Vice President of Franchise and digital enterprises at BBC Worldwide North America (now BBC Studios Americas), where she expanded brand platforms, maximized distribution outlets, developed new product and grew the home entertainment and licensing businesses to record breaking heights, adding a new distribution line-up of theatrical events for the key BBC brands including Doctor Who and BBC Earth. Prior to joining BBC Worldwide North America, Sriraman was President and Chief Executive Officer for Palisades Tartan US and UK where she spearheaded several Oscar Award- nominated/winning films, relaunched the Tartan brand, and expanded its distribution footprint globally. Sriraman has been named among Home Media Magazine’s 40 Under 40 executives and held positions at Warner Home Video and Universal Home Entertainment. She is a member of the British American Business Association, Advisory Board Member for the Bentonville Film Festival and sits on the Board of Trustees for the Museum of The Moving Image.Back