Sophie Vokes-Dudgeon

Chief Content Officer, HELLO! Magazine

Sophie Vokes-Dudgeon is Chief Content Officer at HELLO! Magazine, where she oversees global content strategy across print and digital platforms. With more than two decades of media experience, Sophie has led HELLO!’s digital transformation—growing its audience to over 30 million monthly users and expanding the brand into the US and Australia.

Beginning her career in entertainment journalism, Sophie reported from Los Angeles before launching Us Weekly’s London bureau. Since joining HELLO!, she has overseen the integration of digital and print operations, developed major commercial partnerships, and built a highly engaged global audience across platforms.
Sophie is passionate about modern storytelling, brand growth, and using content to drive both audience connection and commercial success. She has a particular interest in the changing nature of storytelling in a post-AI media world—and how legacy media brands can innovate without losing their voice or values.