Oliver Brix

Deputy Head of Market Research
Axel Springer

Oliver Brix is a specialist in market research and media planning. He has been working with this background since 10 years – as a project manager, team leader and currently as vice head of central market research – for Axel Springer SE, one of the world’s leading media companies. In the recent years, on Oliver’s initiative and with his participation, various groundbreaking studies for the German market have been realized (for example: “the relevance of news media for society”, “advertising effects in different kind of media” or “the impact of emotions on advertising in digital, TV and print environments”. Oliver is a member of the research unit of the Federal Association of the German Digital Economy (BVDW). In this function, he co-develops and accompanies the annually published research, e.g. cross-media impact of advertising or the influence of media environments on brand safety. Oliver studied economics and social sciences with a focus on empirical social research in Göttingen. After graduating in 2005, he worked for Topaz Consulting (Göttingen), in the research and product development unit at Bauer Media Group (Hamburg) and the international market research company Ipsos (Hamburg).

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