Mel McVeigh

Digital Consultant, PPA

Mel is Digital Consultant for the PPA. (Professional Publisher’s Association, UK). In her role she co-chairs the Digital Collective and leads on insights and event programming for members. Mel also works with various media organisations as a strategic digital advisor helping them transform how they build products and create trusted editorial content — where creativity meets commerce.

In her previous role, she was VP Consumer Product at Condé Nast. She led the digital portfolio across 9 brands x 11 markets and was responsible for launching major online initiatives like Met Gala and Vogue World livestreams & Vogue’s Commerce Storefront. Before Condé Nast, she delivered major digital launches, redesigns, and replatforming projects for brands including Telegraph, Photobox, and Mr & Mrs Smith.

Alongside her strategy & product leadership, Mel is a practicing visual artist and Trustee of Photoworks_UK.