Matthew Snyder

Co-Founder and CEO, ResponsiveAds

Matthew Snyder is Co-Founder and CEO of ResponsiveAds, the ad tech company behind the patented Fluid™ format redefining high-impact, omnichannel display/CTV/DOOH advertising for publishers worldwide. With nearly four decades spanning Sony, Nokia, and his own ventures, Snyder built his career at the intersection of engineering, design, strategy, and media innovation, from engineering one of the first handheld video cameras to leading mobile advertising strategy at Nokia. In 2011, he channeled that experience into founding ResponsiveAds, turning rigid, fixed-size display ads into fluid, maximum revenue-driving creative now used by leading publishers globally. He writes regularly on advertising innovation, AI and the future of dynamic ad creative formats.