Maija Koski

Director, New Business & Commercial Solutions, A-lehdet, Finland

Maija Koski is a journalist, editor, and media leader with a passion for digital storytelling and innovative business models. As Director of Media Group and Editor-in-Chief at A-lehdet, one of Finland’s most respected publishers, she leads a bold, reader-first strategy where lifestyle journalism meets digital innovation, sustainability, and e-commerce.

Over the course of her career, Maija has led some of Finland’s best-known editorial brands and developed new ways to engage audiences. Her latest venture, Kotona, is Finland’s first global digital lifestyle platform.
Launched in January 2025, it offers international readers a view into Finnish homes, design, and everyday life – where creativity, functional beauty, and sustainability come together. Kotona blends high-quality storytelling with smart technology. Its AI-assisted translation process, developed with the University of Helsinki, makes Finnish-language journalism accessible to global readers. The project
was named Digital of the Year at the 2025 Edit Awards, praised as “a wonderful example of forward-thinking media development.”

Maija and her team also rethink how journalism and commerce can coexist. Kotona Shop, an award-winning media-driven e-commerce concept, curates lifestyle solutions without compromising editorial integrity.

Whether exploring AI, digital publishing, or reader experience, Maija’s work centers on one idea: making media that matters.