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Lucy Kueng

Senior Research Fellow
Reuters Institute at Oxford University, NZZ Media Group

Professor Lucy Kueng is an advisor and expert on strategy, innovation and leadership who focuses on successful responses to the challenges of digitalization. Co-located in London and Zurich, she is Senior Research Fellow at the Reuters Institute, Oxford University and Board Member of the NZZ Media Group and served on the board of SRG SSR for nine years.

Lucy advises leading companies worldwide, keynotes frequently at international conferences and is the author of numerous books and cases including Going Digital, Innovators in Digital News, Strategic Management in the Media (winner of the AEMJM Media Management Book Award), Inside the BBC and CNN – Managing Media Organizations, and When Innovation Fails to Disrupt, the Case of BBC News Online. She holds a PhD and Habilitation from the University of St Gallen and an MBA from City Business School/Ashridge.

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