Dr. Julia Pannicke

Research Consultant
FACIT Research

Julia Pannicke is a Research Consultant at FACIT Research, an independent member of the Serviceplan Group – Europes biggest privately owned Agency group. The FACIT Research company developes unique, and highly innovative approaches which can be integrated along the whole communication chain – from brand to creative over to consumer and media.

Julia studied media and economic sciences, focusing on marketing, markets and empirical research in Ilmenau, Thuringia. In 2017, she was awarded a doctorate at the Ilmenau University of Technology specializing her research on media markets, cultural and entertainment industry economics.

During her doctoral thesis she worked as a research associate and lecturer at TU Ilmenau, was a holder of the Fazit-Stiftung doctoral scholarship and carried out scientific research at Penn State College of Communications, The Pennsylvania State University. She presented her research work at leading international conferences on media economics in countries like Italy, Spain, Canada or Brasil and published her papers on reputable journals.

Currently, she works on qualitative as well as quantitative market and advertising effectiveness research with a special focus on implicit measurement methods at FACIT Research. One of her projects is the “Media Equivalence Study: Video” which earned the Innovation Award of German Market Research in 2019.

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