Jacqueline Loch

General Manager, BetaKit, Canada

A content strategy, marketing and media executive specializing in revenue-generating content solutions across social, digital, video, print, SEO/GEO, research, events and e-commerce, Jacquie is a branded content/revenue generation expert driving engagement, results, and cultivating C-level relationships. In her current role as General Manager, BetaKit, she delivers on revenue goals via branded content, events, audience development and membership for Canada’s tech startup ecosystem, and oversees the editorial mandate and growth strategies for the company.  

 

Previously as EVP Strategy + Revenue, AZURE Media, she worked closely with clients to create innovative cross-platform content solutions that delivered on revenue goals and company EBITDA. Previous roles include EVP Strategy + Revenue, AZURE Media, EVP Social & Emerging Platforms, SJC Media, where she worked closely with clients to create innovative cross-platform content solutions that delivered on revenue goals and company EBITDA. As VP Group Publisher, SJC Media and VP Group Publisher at TC Media she oversaw media brands including FASHION, ELLE Canada, Canadian Living, and Style at Home, and was formerly VP Content Solutions Rogers Media.

A recognized leader in marketing solutions and media innovation, Jacquie is a Member of the Advisory Board at FIPP (London), President of the Board of Directors for the National Media Awards Foundation (Canada), former Board Chair at The Content Council (New York) and a Co-Founder of Global Voices, an international collective of content marketers. Ranked as a Top 50 Content Marketing Influencer and Expert 2023 by TopRank Marketing. A frequent speaker across North America and Europe, she has created award-winning programs for a wide range of top-tier clients.