Head of Brand Licensing
Emma Radford is the Head of Brand Licensing at Reach Plc, one of Britain’s largest publishers, with over 240 titles including Daily Mirror, Daily Express, Daily Star, OK! magazine as well as the popular Scottish titles The Daily Record and Sunday Mail.
Emma has over 15 years experience in licensing. She began her career working for a private company producing shoots and creating image rights licensing deals for recording artists signed to internationally recognised labels including Sony, BMG, Warner and Universal.
Jumping from the music industry to publishing, Emma quickly rose to the position of Head of Licensing and Syndication at Northern and Shell, owners of the Express Newspapers and OK! Magazine. Emma was tasked with running OK! Magazine’s global licensing program, which involved both new business and working with licensees and partners to expand their brand offering in each territory.
Since Reach PLC’s takeover of Northern and Shell in 2018, Emma’s role has diversified to include heading up brand licensing within the group. This requires working with their existing assets but most recently Emma has launched The Real Beauty Awards as a new brand asset across titles. Moving forward, Emma’s focus and passion is to diversify and build on Reach’s assets and brands whilst continuing to forge strategic partnerships and collaborations.
Emma holds a Masters in Psychology graduating in South Africa. Most recently, Emma sat on the board of NLA Media Access – as a company shareholder representative, and is part of the International Board at FIPP.Back