Didier Guérin

President and CEO
Media Convergence

Didier Guérin has travelled more than 300 times to China, where he launched some of the 40 plus magazines and websites he created in Asia-Pacific. He also directed several Mergers & Acquisitions in the media business in China. With the absence of Google and Facebook in the second largest economy in the world and despite the current economic tensions, China remains a market which can be financially highly rewarding with serious opportunities of brand development. However, it is a complex country which can be frustrating if it is not well understood culturally. Didier Guérin is able to decode the barriers of entry and provide six specific keys to establish a successful business in China. Didier Guérin is the President and CEO of Media Convergence Asia-Pacific, a company he founded after several senior executive positions at Condé Nast and Hachette-Filipacchi (now Hearst). He is the author of the recently published book about his media career: “From Font Row to Front Cover: Inside the Business of International Fashion Magazines:  http://www.frontrowtofrontcover.com/

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