Clara Soteras

Clara Soteras is an SEO and Digital Strategy Consultant for news organizations, working with newsrooms across Spain, Europe, LATAM, and the US. She trains journalists and editorial teams worldwide and regularly speaks at international conferences on journalism, SEO, and media innovation. She is a Professor at the Autonomous University of Barcelona and teaches SEO for news media at several business schools.
Her expertise includes audience growth, AI in newsrooms, Google Discover, editorial products with a business focus, content strategy, and media authority in an evolving search landscape.

Clara is the founder of The Audience Club, a global community for media professionals, consultants, and experts working with publishers, newsrooms, platforms, and media technologies. The community brings together professionals to rethink audience growth, content strategy, and digital innovation through events, roundtables, and shared learning.

She serves as a judge for the Global, European, and UK Search Awards and collaborates with organizations including the Online News Association, WAN-IFRA, and LION Publishers.

She is the author of SEO Playbook for News Publishers, a practical guide to improving news visibility from both editorial and technical perspectives.

Previously, she was Head of Innovation and Digital Strategy at AMIC, Director of SEO and Product at El Nacional, and SEO Lead at betevé.

Website
clarasoteras.com

Contact
hello@clarasoteras.com

Social networks
Substack: https://substack.com/@clarasoteras
Twitter: @ClaraSoteras
LinkedIn: https://www.linkedin.com/in/clara-soteras-acosta/
Bluesky: https://bsky.app/profile/clarasoteras.com
Instagram: @clara_soteras