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Bedir Aydemir

Head of Audience and Data
News UK

As Head of Audience and Data at News UK, Bedir is responsible for the strategy and development of products in order to meet the audience insight, targeting, and reporting needs of our internal business, advertisers and agencies. This includes working towards unifying the numerous 1st party data sources within the News UK family, and making this data useful and discoverable across the whole business. Prior to this Bedir has had a broad range of experience, working as a media planner / buyer, and digital strategist at Media Agency side for over 10 years, and as Head of Product and then Head of Insight at DMG Media.

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