Asghar Maqsood

Group Digital and AI Director, Terrapinn

Asghar Maqsood is Group Digital and AI Director at Terrapinn, where he leads the company’s AI transformation. His remit spans driving digital strategy, spearheading innovation, and embedding AI across sales, marketing, products, operations, and event experience. Working with global partners, he is focused on harnessing technology to create memorable experiences, deliver new value, and ensure Terrapinn remains at the forefront of the events industry.

Before joining Terrapinn, Asghar held senior leadership roles at Informa, Mott MacDonald, and Virgin Mobile UAE, and played an instrumental role in the launch of Sky Mobile, which quickly grew to over 1 million customers. Earlier in his career, he held senior product positions at BT, Vodafone, and Three, building a reputation for delivering large-scale digital transformations. Having spent much of his career in the product management, he has deep expertise in bringing new digital product and propositions to market and scaling them successfully.

Asghar is based on London and passionate about exploring the world through travel, hiking, and cycling. He values learning from different cultures and perspectives, which often inspires fresh thinking in his professional life. He also enjoys mentoring, sharing knowledge, and fostering environments where innovation and creativity can thrive.