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Arina Ureche

General Manager
Biroul Român de Audit Transmedia

Arina Ureche is the General Manager of Biroul Român de Audit Transmedia (BRAT) – the JIC for Online, Print and OOH media measurement in Romania. She coordinated the launch and development of the BRAT’s key projects helping the advertising industry to create the tools and syndicated studies necessary for its growth and professionalization.
Before starting her job in BRAT, first as a Project Manager of the Romanian NRS, Arina spent five years as university assistant at the Polytechnic University of Bucharest teaching mathematics, and 2 years as Research Director at Publimedia, the leading publishing house in Romania.

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