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Ali Crossley

Managing Director, Distribution
Legal and General Insurance

Ali Crossley joined Legal & General Insurance (LGI) as Managing Director, Distribution in March 2019 and reports to CEO Bernie Hickman. LGI has over 7 million customers in the UK and US, providing life insurance, critical illness cover and income protection to individuals and company employees.

Ali is responsible for leading the integration of all our distribution activity which includes intermediary, banks, affinity and building society channels. Ali is also responsible for L&G’s Mortgage Club.

Prior to joining L&G, Ali was Managing Director of BGL’s affinity business, Junction, having been promoted from Customer Director and was responsible for 02, Sun Life and Virgin Money acquisition. She was also responsible for BGL’s 3000-strong customer services team and introduced a number of digital interventions, including webchat, self service centre and robotic technology.

Ali has also held the positions of Chief Operating Officer, Saga Financial Services, Marketing Director and Director lifetime mortgages, Prudential plc. She was, until recently, non-executive director of Harpenden Building Society and a member of the women’s advisory board for the Duke of Edinburgh Award scheme.

Ali lives in Rutland and is married with 2 children. Outside of work, Ali is a keen runner, cook and gardener and travels to Italy as much as possible.

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