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Alexander Babing

Director New Business
unitb

Alexander was already a “digital native” before the term even existed.

After realizing his first projects independently in the 1990s, he was drawn to Magix in 2000, which had a decisive influence on the market for music, photo and video software. Here he played a major role in setting up the Internet Departments and was responsible for the eCommerce activities for Benelux, France and the USA.

In 2002, he then founded the Internet agency Webraumfahrer in Berlin and ensured that it became known for successful eCommerce and content projects not only in Germany. This was followed by a stopover at the international digital agency Inviqa, for which Alexander set up and managed the Berlin office.

Since 2019 Alexander can dedicate himself to his heart’s desire at the digital agency unitb: Digitization of publishing.

He is especially happy about companies and organisations that don’t want to wait forever, but simply do it.

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