Laura Múgica

CEO & Board member, Unidad Editorial

Laura Múgica has been CEO and board member of Unidad Editorial (part of the Italian listed company RCS Mediagroup) since September 2023. In this role, she leads the Group’s development and growth strategy, digital innovation, and internationalization, while deepening the quality and journalistic influence and diversification of all its media outlets. The Unidad Editorial group comprises El Mundo (News), Marca (Sport), Radio Marca, Expansión (Economy), Telva (Women’s fashion MZ), and Diario Médico. The launch a year ago of VEO7, a free-to-air TV channel, completed the group’s media portfolio in Spain. La Esfera de los Libros (book publisher) and the Escuela de Formación (training school) round out its business areas.

Múgica, who has a background in marketing, completed an Executive MBA at Instituto de Empresa and the Dibex Master’s in Digital Transformation at ISDI. She has spent most of her career in the communications industry, holding executive positions at various publishing groups in newspapers and magazines, all related to communications business strategy, management of journalistic brands, alliance-building, commercialization and marketing, and diversification aimed at improving results.

Early in her career, Laura worked in product marketing and advertising strategy in the automotive sector (BMW, Fiat, and Peugeot), where she also gained multinational experience. Her entrepreneurial spirit, combined with having been an athlete in her youth, drove her to found Women’s Sports Institute (WSI) in 2020, amid the pandemic, to promote women’s sports — now owned by Henneo.