Daisy Donald

Propositions Lead - Economist Pro, The Economist Group

Daisy Donald is the head of propositions for Economist Pro at The Economist, where she leads the commercial strategy, pricing, and go-to-market approach for its global corporate subscription business. With over 15 years’ experience in media and digital transformation, she specialises in driving revenue growth through subscription strategy, customer insight, and data-led decision-making.

Previously, Daisy held senior roles at FT Strategies, Reuters, and the Financial Times, where she led large-scale transformation programmes, including the shift to reader revenue models and global consulting partnerships supporting hundreds of publishers worldwide. She is particularly focused on the role of AI in shaping the future of media, and how organisations can translate insight into scalable, commercially successful products.