Dmitry Shishkin

Independent Media Advisor

Dmitry helps organisations make clearer strategic decisions about content, audiences, and priorities by connecting editorial ambition with audience insight, product strategy, and business reality.

At the BBC World Service, he led the implementation and scaling of the user needs framework, turning audience research into a practical editorial model now widely used across the industry.

Since 2020, he has advised organisations including Condé Nast, Yahoo, Globo, and Ringier, working with boards and executive teams across editorial, product, and data.